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hummel History

Rules of Play

Career

CSR

About Us

Founded in 1923, hummel is a heritage-driven global sport and lifestyle brand, built on over 100 years of sport, community, and innovation. We create apparel and footwear that move the game forward.


Today, we operate in more than 35 markets, united by one clear vision:To Change the World Through Sport.

About Us

Founded in 1923, hummel is a heritage-driven global sport and lifestyle brand, built on over 100 years of sport, community, and innovation. We create apparel and footwear that move the game forward.


Today, we operate in more than 35 markets, united by one clear vision:To Change the World Through Sport.

Our brands
Under the hummel brand, a strong portfolio of sub-brands comes together, all committed to innovation, inclusivity, and community through sport.
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Our brands
Under the hummel brand, a strong portfolio of sub-brands comes together, all committed to innovation, inclusivity, and community through sport.
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Rules of Play

Our culture is the engine behind everything we do. With our Rules of Play as the foundation, we take responsibility, create with passion, put the customer first, and win together. These values guide our decisions, collaboration, and ambitions. 

Learn more

Rules of Play

Our culture is the engine behind everything we do. With our Rules of Play as the foundation, we take responsibility, create with passion, put the customer first, and win together. These values guide our decisions, collaboration, and ambitions. 

Learn more
Part of Thornico
hummel is part of THORNICO, a family-owned global conglomerate founded by Thor and Christian Nicholas Stadil, consisting of more than 130 companies worldwide. Within...
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Part of Thornico
hummel is part of THORNICO, a family-owned global conglomerate founded by Thor and Christian Nicholas Stadil, consisting of more than 130 companies worldwide. Within the THORNICO group, interconnectedness is an opportunity to work closer across businesses, break down silos, and think more holistically. This philosophy is known as Company Karma: doing good while doing business
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Group Executive Management team

Group Executive Management team

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Lars Bugge Stentebjerg

Chief Executive Officer
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Henrik Svenning

Chief Commercial Officer
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Pernille Skovmose Finnerup

Chief Human Resource Officer
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Jesper Kopp

Chief Product Officer
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Michael B. Nielsen

Chief Financial Officer

office locations

We are global by nature, but local by heart. By combining global reach with strong local expertise, we stay close to our consumers, partners, and communities, while moving forward as ONE hummel worldwide.

office locations

We are global by nature, but local by heart. By combining global reach with strong local expertise, we stay close to our consumers, partners, and communities, while moving forward as ONE hummel worldwide.

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hummel HQ

Balticagade 20,

8000 Aarhus C

Denmark
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hummel DACH

Leverkusenstrasse 54

Hamburg 22761

Germany
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hummel France

Rue de la Haye

67300 Schiltigheim

France
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hummel Iberica Sport & Fashion, S.L.

Marie Curie

03203 Elche, Alicante

Spain
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hummel Türkiye

Kağıthane Polat Ofis

İmrahor Cad. No: 23 - C BLOK KAT:4

34400 Kağıthane, İstanbul, Türkiye
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hummel Distribution Center (hDC)

Skandinavienvej 7,

6330 Padborg

Denmark
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hummel India

Tower B, Signature Tower, NH-8 Sector 30, Gurugram 1107,11th Floor

122001 Haryana

India
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hummel Benelux

Penningweg 31

4879 Etten-Leur

Nederlands

OUR MARKETS

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