If you want to make sure the cotton you buy is grown in a more sustainable way, certified organic cotton is the best possible option. In contrast to conventional cotton, organic cotton is a natural fibre stemming from a non-genetically modified cotton plant grown without the use of synthetic pesticides and fertilisers. 

While conventional cotton is often labeled as the world’s most polluting crop responsible for approximately 4.71% of the global sales of pesticides and 10.24% insecticides (2019 figures – from ICAC) organic cotton is considered the more environmentally responsible choice.

Organic cotton is grown using solely natural pesticides, insecticides, and fertilisers, while also being produced without the use of genetically engineered seeds (GMO). Both conventional and organic cotton demands extensive amounts of water to grow, and takes up a lot of land. However, at present there are no real alternatives to cotton, so until new innovative fibers reach the market, organic cotton continues to be the best choice along with recycled cotton. We want to make a conscientious effort to take care of the environment, our health, and the well-being of workers in fields and factories. That is also why we will continue to increase our share of organic cotton.